One of the best-selling business books of 2012 was “Thinking,
Fast and Slow” by Daniel Kahneman, the winner of the 2002 Nobel Memorial Prize
in Economic Sciences. The author asserts
that there are two cognitive systems: “system 1” which does not take much
effort and makes quick judgements based on familiar patterns; and “system 2” which
takes more effort requiring intense focus and operates methodically. The first
is fast and the latter is slow with both systems working continually but not
necessarily fluidly: people prefer to make simple stories out of complex reality.
Seeking causes in random events and giving too much weight to their experience,
there are some “traps” for the unaware, particularly leaders.
Here’s a summary of the traps followed by further
considerations (“et alors”).
Why Leaders Need to
Think Slowly
When leading a team or making decisions, the prevalence of
the “system 1” can cloud judgement in the following ways:
1.
Halo Effect
System 1 prefers links between discrete facts: if only one
of the facts is available but it has been seen before associated with another
fact, the link is made automatically. When a positive fact relates to a person,
this can result in the “halo effect” and this can be a trap when it comes to
talent selection.
2.
Anchoring
System 1 is responsible for unconsciously tying your
thinking on a topic to information you have recently encountered (even if the
two have nothing to do with each other). This can be a trap when it comes to (what
is believed to be) “rational” decision-making.
3.
Hindsight Bias
System 1 simplifies the “narrative” such that success is
ascribed to virtue and skill whereas failure is attributed to bad luck. By
being overly optimistic and overvaluing your talents, the “hindsight bias” can
be a trap when making investment decisions.
4.
False Expertise
System 1 promotes expertise in relatively simple
environments; however where challenges vary, luck influences success and gaps
exist between action and feedback, the trap is to rely on “expertise” which may
give the wrong counsel (“quick answers to difficult questions”).
5.
Risk Bias
System 1 promotes “loss aversion” (rather than gain seeking)
and individuals suffer from the “endowment effect” where ownership results in an
overestimation of value. This can be a trap when it comes to divestment
decisions.
System 2 promotes slow reflection and intense focus: the leaders
can then help the organisation to “operate with more methodical rationality
than can the separate individuals within it”. Achieving slower reflections can
help leaders make better judgements and achieve a rationality that is otherwise
only “fictional” when “system 1” is prevalent.
Et alors?
Most leaders will wonder when they will ever find time to
think slowly! On the other hand, does any leader have the time to lead their
company, department or team in the wrong direction due to having made a
decision too quickly under the “influence” of “system 1”? In today’s
instant-everything fast-paced environment it seems that this tension between
careful reflection and getting things done is non-existent: getting things done
always prevails! Whilst not slowing down permanently, most leaders might
benefit from being able to at least recognise the “signs that you are in a
cognitive minefield, slow down and ask for reinforcement from system 2”!
One definition of a group’s culture is the group’s collection
of behavioural short-cuts. The group (be it a team, a company or a nation) has
devised organisational and inter-personal “norms” that are essentially adhering
to a collective “system 1”. So what happens when an outsider joins that group?
Can all the members of that group be asked to convert to “system 2” to stop and
reflect on the new member’s behaviours so as to welcome and possibly adapt? Whilst
not everyone could, perhaps leaders should,
especially when decisions relating to people might be clouded by a cultural “halo
effect” bias. Diverse organisations need to be particularly aware and leaders
should ensure that talent selection is performed in an objective and
transparent manner!
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